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When does enviable brand recognition become a liability? When you’re La-Z-Boy and you need to convince consumers you sell a range of furniture beyond recliners.
La-Z-Boy is convinced Brooke Shields can put a modern, stylish face on a company associated with a chair favored by her parents’ generation. Five TV spots, the first of which broke this week, will roll out over the next few months. In one, Shields talks about how the La-Z-Boy favorite “dad’s chair” has morphed into a room of favorite furniture.
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