It’s 10 p.m. … Do you know where your viewers are? If you program a broadcast television network, there’s a good chance they’ve either flipped to a cable channel or are firing up the DVR.
According to Nielsen live-plus-same-day data, the Big Three this fall are drawing historic low ratings in the 10 p.m. time slot, and those who are tuning in are older than ever. Season to date (Sept. 23-Oct. 22), the last hour of prime time is averaging 7.98
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