Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Having seen Gov. Arnold Schwarzenegger and domestic actors and athletes succeed with TV spots to promote California tourism, British Columbia has produced its own celebrity-driven campaign to pull in American tourists after the Winter Olympics.
B.C. has already dropped a mint to stage the Vancouver/Whistler Games next month and the Paralympics in March. So the western-most Canadian province shelled out another $38 million to break through the commercial clutter in February with a slick TV push to keep Americans visiting after the Olympic flame is extinguished at the closing ceremonies on March 1.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in