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When the Brink’s Co. spun off it’s commercial and residential home security business last year, it gave the new unit three years to change the name. Now, two and half years ahead of schedule, the entity is rolling out a $120 million ad campaign trumpeting the new moniker: Broadview Security.
Ads from Draftfcb highlight the high-tech aspect of Broadview’s services. One shows a mother and her young daughter playing in the backyard of a suburban home as a prowler watches.
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