Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Briggs & Riley Travelware is launching a new outdoor line of luggage called BRX. The products are expected to hit stores in the early spring.
The pieces are priced from $40 to $320, and are geared toward the “adventure market.” That’s a new segment for the Hauppauge, N.Y. manufacturer, which is known for its two signature collections: Baseline, a premium line designed for frequent travelers; and Transcend, a lower priced line, which targets leisure users.
“The outdoor line is new for us but targets a similar demographic, in this case, upper-end customers demanding of performance, styling and design in outdoor products,” said Richard Krulik, CEO of Briggs & Riley.
In late December, the company changed its distribution strategy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in