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After seven decades of forecasting the advertising business, Robert Coen, 86, is stepping down. Assuming Coen’s role is Brian Wieser who was named global director of forecasting, MAGNA, a division of IPG’s Mediabrands, announced Monday (March 23).
Building on Coen’s forecasting legacy, Wieser, CFA and senior vp of MAGNA, will provide forecasting and strategic advisory services on a global basis, helping Mediabrands’ global clients drive return on media investment, cost savings and revenue generation.
Coen will continue to play a key role at MAGNA as lead advisor.
“Brian has been operating in the emerging space for MAGNA for quite some time, during which he has built a solid reputation for accuracy while creating high demand for his forecasting work,” said Elizabeth Herbst-Brady, president of MAGNA.
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