NEW YORK Brent Poer has rejoined Publicis Groupe's MediaVest USA as svp, managing director of the shop's Los Angeles operations, effective immediately, the agency said today. He replaces Tom Szczepanski, who is leaving the agency.
Most recently Poer, 41, has been General Manager of theWB.com in Los Angeles, where he oversaw the launch and all operational aspects of the interactive entertainment property.
Poer will report to Bill Tucker, CEO, MediaVest USA with dotted-line reporting responsibilities to Pam Zucker evp, marketplace ignition and Brian Terkelsen, evp, Connectivetissue.
The shop's L.A. office clients include Comcast Entertainment, Mattel and Public Storage.
"Brent brings 20 years of experience to MediaVest and our clients," said Tucker, in a statement. "He's a proven leader of talent, an incubator of innovation and top-notch content producer. His distinct blend of credentials make him uniquely and tremendously qualified to take on this role."
Poer had been with MediaVest prior to joining theWB.com as a senior executive within the shop's Connectivetissue unit. Before that, he was cable net Lifetime where he led a department charged with assembling integrated marketing programs for clients such as Procter & Gamble.