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ATLANTA Russell Athletic said it has relaunched its Web site using XML (extensible markup language) with Flash.
The redesign, conceived by WestWayne’s Breathe Interactive in Atlanta, provides “an extremely flexible platform for updates and future expansion,” said Heidi Klein, managing partner at Breathe, a WW subsidiary.
“It’s very experiential,” said Klein. “It incorporates a lot of Flash applications, a lot of imagery and user experience tools to compel the user to engage with the site content and the product offerings.”
Equally
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