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NEW YORK Break Media has unveiled AllLeftTurns.com, a Web property aimed at the younger end of the Nascar fan base.
The site features a mix of blog-style commentary and professional editorial content, as well as news and statistics from current Nascar events. Break has tapped Stephen Thomas, who has covered Nascar for Sports Illustrated, FoxSports.com and various sports news sites, as Allleftturns.com’s managing editor.
Besides catering to serious fans with driver interviews and race analysis, Break officials said that the site would attempt to engage 18-34-year-old Nascar fans by infusing humor and edgy commentary.
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