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Brad Pitt and Angelina Jolie are among Hollywood’s most famous couples. But the pair, known among the paparazzi entourage as “Brangelina,” also are among the most influential celebrities when it comes to cause marketing and supporting not-for-profit organizations.
According to a new survey from First Call, a division of sports and entertainment agency Octagon, McLean, Va., both Pitt and Jolie were among the top celebrities or athletes whose actions and causes were cited in responses from nearly 500 executives who either decide or strongly influence how their companies budget their cause marketing dollars.
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