Advertisement's Top 10 Stories of 2010


It's been a busy year here at AdweekMedia—and we're looking forward to an even busier 2011. As the year draws to a close, let's take a look at the stories that our readers connected with the most. Here's a list of the Top 10 stories and special reports of 2010 (in descending order, with no. 1 being the highest-trafficked story):

1. Exposure: Fox to Air Lane Bryant Spot
Lane Bryant accused Fox and ABC of bias against large-size women—and the networks denied such claims, accusing the women's clothing manufacturer of trying to milk a non-story for publicity purposes. By Steve McClellan

2. Brandweek's Marketer of the Year 2010
It's tempting to look at our slate of Marketer of the Year winners for 2010 and try to find a common theme, but in truth, there is none. But you could argue that authenticity was a common touchstone for a few. By AdweekMedia staff

3. Vortex Bottle, Taste Tests On Tap From MillerCoors
MillerCoors, coming off a year where overall unit sales slipped 1.7 percent, introduced a slew of new advertising and product innovations to take on foe Anheuser-Busch. By Todd Wasserman

4. Experian Says Goodbye to Band
Experian launched a new Web site called, and in the process, the credit bureau parted ways with the band made popular in its ads. By Elena Malykhina

5. Old Spice Campaign Smells Like a Sales Success, Too
Old Spice's 'Smell Like a Man, Man' campaign has been a huge viral success, but has it increased sales? The answer is an emphatic yes, according to The Nielsen Co. By Noreen O'Leary and Todd Wasserman

6. Super Brands
Superbrands is Brandweek's annual look at the top consumer brands. In the report, we looked at some of the top brands in the top categories and the challenges they faced in 2010. By Brandweek staff

7. Guerrilla Marketing 2010
As with most marketing that's been bullied into the digital space, there's no playbook to follow. Here's how the early guerrilla categories are shaking out. By David Kiley and Robert Klara

8. Is Twitter the Next Second Life?
If you're a marketer who has steered clear of Twitter, your (non)strategy may be paying off! It's possible that this Twitter thing may just take care of itself. By Todd Wasserman

9. As Domino's Gets Real, Its Sales Get Really Good
The chain attempted to one-up competitors on the authenticity front by announcing that all the photographs of its pizza that will appear in ads will from now on be devoid of touch-ups. By Todd Wasserman

10. General Mills Cereal Boxes Go Retro
General Mills evoked childhood nostalgia by launching five of its best-selling cereals in retro boxes. The cereals are part of General Mills' 'Big G' moniker. By Elaine Wong