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A major change to the way domain names are organized is set to hit the Internet as soon as January. Forget about just having top-level domains like .com, .org, and so on, and get ready for .Apple, .Coke, and .almost anything else you can think of. That is, unless some of the world’s biggest brands have anything to say about it. They’re currently organizing a last-minute campaign to put a stop to the changes.
Led by the Association of National Advertisers, more than two dozen organizations are gearing up to lobby Congress, put pressure on the Commerce Department, and, if necessary, go to court.
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