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Engaging shoppers in stores is more important than ever, but retailers and brands must team up or miss important perspectives their partners can provide, according to “Enabling the Shopping Process: In-Store Marketing for the Empowered Consumer” by RSR Research.
The report is based on a survey of 88 retailers and manufacturers this spring. It reveals that without working together, brands “get too promotional and miss the bigger picture of consumer engagement in the store, while retailers lack the more nuanced shopper insights that brands can provide.”
While
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