Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Brands are missing out on reaching a significant segment of the population—one that increasingly prefers to watch video on the Web rather than on TV. But they could easily reach this audience by shifting a small portion of their TV budget to online video—and actually spend more efficiently in the process.
At least those are two of the key takeaways from a pair of research reports commissioned by the online video ad network YuMe. The first, conducted by Frank N.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in