Brands Cash In on 'Fried Turkey' Searches
Searches for deep fryer fowl up 615% since October
Search for “fried turkey” on YouTube and you’ll see plenty of “how-to" (and, perhaps more life-savingly, “how not to”) videos. But this Thanksgiving, you’ll see more of something else: ads and promoted content.
As more turkey and convenience loving Americans trade the oven for the deep fryer, brands on YouTube are figuring out how to cash in on the craze. Anecdotally, "we are seeing much more brand interest around the 'fried turkey' searches this year, compared to last,” said a YouTube spokeswoman.
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