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Brands looking for ways to integrate themselves into professional sports now have another option in the NBA. After debuting sponsorship patches on jerseys at this year's NBA All-Star Game in February, the league has decided to open up the opportunity full-time starting next season.
Today, the NBA Board of Governors approved the sale of jersey sponsorships, beginning with the 2017-18 season, as part of a 3-year pilot program. Each NBA team is responsible for selling its own sponsorships.
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