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If you’re old enough to remember Dionne Warwick plugging the Psychic Friends Network or Eric Estrada hawking swampland retirement property in Florida, you know that the brand-endorsement business used to be the domain of C-list celebs, not A-listers at the height of their careers. Well, no longer. The proof: a 16-year-old Canadian kid named Justin something.
Currently at or near the apogee of his fame, Justin Bieber went on an endorsement tear late last year and has been slapping his name on everything from headphones to nail polish ever since.
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