The Branding and Banding of Green

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Spring is in the air and “green” is high on the agenda for both musicians and major brands — but not necessarily together. Could greater collaboration be a missed opportunity?

The answer to that would seem to be “yes.”
 
Brands and musicians are plowing their green furrows in increasing numbers. More and more marketers are developing their communications strategies to meet consumer demands for environmentally friendly products. “Eco friendliness” is growing exponentially in sectors including household cleaning, appliances, computing, automotive and food.

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