Brand of the Day: Why Has Cinnabon Tweeted More Than 63,000 Times?

Sweet shop touts cinnamon treats with heavy social media chatter

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You'd think there wouldn't be much to say about a baked cinnamon roll with icing on top. But that hasn't stopped this mall chain with 1,181 locations worldwide from turning to Twitter literally every few minutes.

Usually, the news isn't exactly earth-shattering, and often it's pun-heavy. (Example: "Glaze all you want at these beautiful buns.") But the food-porn shots help.

Apart from making a sinfully good cinnamon roll, Cinnabon bakes up some clever guerrilla marketing to go along with it.

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