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The McRib is back! The seasonal treat made its return this week and will be available in roughly 75 percent of the nation's restaurant. Sure, McDonalds is looking to boost lackluster sales, but does that really matter the the McRib fan? No!
To announce the return, the company decided to show exactly what goes into the McRib, bringing one skeptic to the source (aka, the pork plant). Will the seemingly transparent campaign help McDonald's?
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