Brand of the Day: How Target Deftly Handles Complaints on Facebook

Responding to all, especially the angry

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Target may be the No. 2 general merchandise retailer in the U.S., behind Walmart, but that doesn't mean it's too busy to reply to your Facebook posts. It will. Often. 

A quick glance at consumer posts on the Target Facebook page reveals plenty of inane questions (why not just go and see if the store has Halloween paper towels?) or random gripes (yes, express checkout would be faster if customers didn't sign up for store cards at the register, but such is life).

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