Brand of the Day: Glade's Rebranding Drops the Flowers in Favor of Feelings

Plus, a visit to Manhattan's mysterious aroma lounge

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Glade wants us all to give our loved ones the "gift of feelings" this holiday season. And how would one do that? Well, with Glade products, of course. Now for the strange part: America’s foremost maker of pleasant domestic scents says it’s not selling scents anymore. These days, with a pop-up shop in Manhattan, Glade sells feelings.

Well, it’s hard to blame them. When you’ve been hawking air fresheners since 1956, you’re bound to run out of ways to make that routine interesting.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in