Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BP’s “A Little Better Game”, a tie-in to the upcoming Walt Disney Co. release, Hannah Montana: The Movie, is trying to lure kids into the stores while their parents pump gas.
The campaign provides a scratch-and-win game card to consumers who present a receipt for at least five gallons of gasoline to the store’s clerk, according to a report by Instoremarketer.org.
The game’s prize pool contains film-related incentives including autographed merchandise, CDs, DVDs and a trip for four to the movie’s premiere.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in