'ShopKo is an organization that has mapped out its future and it's an enormous future indeed,' said Bozell evp/general manager Tom Hayden. 'They are the type of client that we do our best work for. We're very excited by this opportunity.'
Bozell bested a field of tough competitors for the broadcast advertising account including incumbent McDonald Davis & Associates/Milwaukee, CME-KHBB/Minneapolis and W.B. Doner & Co./Southfield, Mich.
'Bozell's creative approach to ShopKo's review assignment is a strategy that will differentiate us as a retailer,' said Eugene E. Bankers, vp/communications and investor relations. 'We're confident this partnership will result in excellent consumer communications.'
McDonald Davis president-ceo Dick McDonald said it was too soon to determine what staff cuts will be necessary, saying only, 'Champions adjust.' It handles the business officially through Sept. 18.
ShopKo, based in Green Bay, Wis., is an 111-store discount retail chain operating in 15 states. The company will open eight stores in 1993 and 37 more by 1996.
Copyright Adweek L.P. (1993)