Bozell Unleashes Batch of DaimlerChrysler Ads

Bozell Worldwide’s last work under that name for DaimlerChrysler skews toward the flagship Chrysler and Jeep brands.
The Southfield, Mich., agency, now under the FCB Worldwide banner, has created 13 new Chrysler TV spots. The tagline remains, “Engineered to be great cars.”
“We’re just adding some meat to it by showing the cars moving,” said Susan Thomson, Chrysler/Plymouth national advertising senior executive.
One spot, “Soul,” showcases all of the brand’s individual vehicles, including the new PT Cruiser, which goes on sale in the spring.