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Bozell Worldwide has been awarded the estimated $8-10 million corporate image ad account of Northern Telecom, a provider of customized network communications systems, without a review.
The account had previously been at J. Walter Thompson in San Francisco.
Bozell in New York has been given the task of developing an integrated advertising and communications program to position Nortel, based in Brampton, Ontario, Canada, as a leading provider of global electronic networks, which spans everything from voice and data to multimedia.
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