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DETROIT-Chrysler/Plymouth/Jeep/Eagle, a division of Chrysler Corp., gets a makeover this week from Bozell Worldwide in Southfield, Mich.
The ad blitz includes 17 new TV spots and 23 print ads, plus new taglines for the Chrysler and Plymouth brands.
TV breaks over the next two weeks, while print executions begin appearing in October magazine issues.
The automaker spent $188.2 million on advertising for the Chrysler brand in 1996, $182.1 million on the Plymouth, $164.7 million on Jeep and $29.4
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