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The interactive capability of the Internet is taking hold among advertisers and is about to eclipse traditional banner- and paid-search advertising, according to a new study from Borrell Associates Inc. to be released Tuesday, April 29. Over the next five years online promotions, including contests and coupons, is expected to triple from $8 billion last year to more than $22 billion by 2012.
Currently non-ad online spending is only 22 percent of the total $37 billion spend in online advertising.
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