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NEW YORK Despite the record-breaking funds raised by President-elect Barack Obama, total political spending for the election will come in below expectations. According to preliminary estimates from Borrell Associates, overall spending will total $2.16 billion, with about $2 billion spent on traditional media, including TV and radio and $17.9 million spent online.
“Overall, this was a disappointing election for TV. It just wasn’t the cornucopia everyone thought it would be,” said Kip Cassino, vp of research at Borrell.
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