Boost "Pit Crew"

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Sounds like a treat for lecherous viewers: a commercial starring racecar driver Danica Patrick that includes multiple closeups of miniskirted legs and halter-topped torsos. Alas, the people clad in the revealing outfits are Patrick’s male pit-crew members. It’s an attention-getting setup for the recurring question in Boost Mobile’s ads campaign (via 180LA), “You think this is wrong?” What’s really wrong, Patrick tells us here, is “paying extra to use all your phone’s basic feaures.” It’s a good match of celeb and sales pitch.

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