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BOSTON Boost Mobile, a wholly-owned unit of Sprint Nextel, today said it has selected Omnicom Group’s 180 LA to handle creative across its marketing efforts, including TV, print, radio and out-of-home advertising.
Boost has routinely spent about $35 million in measured media in recent years, though sources said spending is expected to rise in 2008.
“After a lengthy review which began with more than 40 agencies and included assigning actual projects to determine how the agencies would work with us in a real-world scenario, there is no question we made the best choice with 180 LA,” said Caralene Robinson, Boost Mobile’s director of brand marketing and entertainment, in a statement.
180 will team with WPP Group’s MindShare, which handles media chores.
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