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NEW YORK Homeopathic medicine company Boiron has launched a review of its media account, sources said.
Both planning and buying duties are in play. The Newton Square, Pa.-based company spent more than $7 million in major measured media through the first seven months of 2009 — more than twice as much as the total for all of last year ($2.7 million), according to Nielsen. Those figures don’t include online spending.
The incumbent, Interpublic Group’s Tierney Communications in Philadelphia, has been invited to defend, said sources.
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