BofA Briefs Finalists in Global Review

Richards, WPP team among contenders

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Bank of America executives today briefed the finalists in the bank’s global creative review, which pits traditional ad agencies against a digital shop and a holding company team.

The briefing took place at BofA’s headquarters in Charlotte, N.C. The contenders will now prepare for final presentations, which are slated for late April. Globally, the bank spends about $2 billion annually on advertising, which makes BofA one of the biggest reviews of the year.

In addition to roster shops BBDO, Hill Holliday and Digitas, the contenders include The Richards Group and a team from WPP Group, Adweek has learned.

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