BofA Account Becomes Active

NEW YORK — Bank of America is looking to move its $170 million consumer and affluent-market account to one holding company, according to client representative Brad Russell. Interpublic Group and Omnicom have been invited to pitch the creative account, which IPG’s Bozell has handled for four years.

“We want to achieve a more brand-centric, consistent approach in all of our communications,” said Russell. “We want to integrate the brand consistently. It’s much easier to achieve that when you have one account team from one holding company rather than different pieces from different places.”