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BNY Mellon has found a new lead creative agency.
Doremus succeeds The Concept Farm on the assignment, which is global and expected to be backed by nearly $15 million in media spending. Beyond North America, BNY Mellon markets its asset and securities management business in Europe, the Middle East, Africa, and the Asia-Pacific region.
The hire came after a review that was triggered in part by BNY Mellon’s global growth. Four agencies contended for the business: the incumbent, Doremus, and two others that could not be ascertained.
BNY Mellon, formed via Bank of New York’s 2007 acquisition of Mellon Financial Corp.,
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