BMW Taps GSD&M for Holidays

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DALLAS Omnicom Group’s GSD&M has added to its BMW cache, picking up the automaker’s holiday retail advertising assignment following a review, according to sources.

The Austin, Texas-based agency already handles BMW’s $180 million national creative and media business, having supplanted Publicis Groupe’s Fallon as the client’s lead brand agency after a review that concluded last November.

The shop also competes with other BMW roster agencies for regional dealer work and special assignments on an as-needed basis.

Executives at GSD&M and BMW could not immediately be reached for comment.

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