NEW YORK BMW has signed on as the exclusive sponsor of the season-three premiere of AMC’s Mad Men, which airs with limited commercial interruption Sunday, Aug. 16.
This marks a return engagement for BMW, which helped the network kick off last season’s run with a flight of on-air and online promotions. Along with a 60-second spot, the automaker was also incorporated into AMC’s “Mad-vertising” initiative, a DVR-thwarting execution that paired the brand with industry-related trivia.
BMW’s on-screen exposure during the third-season premiere will be similar to that of a year ago.
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