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M/Z Spots Celebrate Those ‘Young at Heart’
LOS ANGELES–BMW drivers are more youthful than their counterparts who drive other luxury car brands.
That’s the message of Mendelsohn/Zien Advertising’s “Young at heart” campaign for BMW’s Western region.
Four 30-second TV spots tout the Los Angeles-based dealer association’s claim that “On average, BMW drivers are 10 years younger than other luxury car drivers.” The spots, all shot in black and white, show the BMW 5 Series zipping through winding mountain roads, accompanied by rhythmic music.
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