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BMW Motorcycles has put its estimated $3-5 million ad account into review, sources said.
The business was initially expected to be shifted to Fallon McElligott in Minneapolis, the agency that handles the estimated $70 million BMW car account, prior to the dissolution of incumbent Fallon McElligott Berlin. New managers in the motorcycle division of the Woodcliff Lake, N.J.-based company, however, want to choose an agency themselves, sources said.
Jeff Glasserow, chief executive of the GMA Group in Lebanon, N.J.,
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