BMW Mini Gets Supporting Role

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DETROIT In what might be called product placement in a brand’s own ads, BMW Mini is rolling out a print, cinema and outdoor campaign for a series of Webisodes featuring the Mini 2007 Cooper S, but don’t mention it.

Consumers can see the car in billboards, in-cinema trailers and print ads for Hammer and Coop, a spoof of ’70s buddy-cop shows like Starsky & Hutch. The ads don’t mention the brand, though the “Coop” in the title refers to it.

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