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BMW of North America is expected to view presentations from the five ad agencies contending for its $70-million account during the first week of February. The agencies now must decide to take the Ammirati tagline or impress the client with a new positioning.
Executives from McCaffrey and McCall; McCabe & Co.; TBWA; all of New York; Earle Palmer Brown, Bethesda, Md.; and Mullen Advertising/Wenham, Mass., returned from a trip to Germany two weeks ago in which they toured BMW’s facilties and met with executives.
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