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BMW has confirmed making a cut in its media review to a pair of finalists: Interpublic Group’s Universal McCann here and the incumbent, Omnicom Group’s GSD&M Idea City in Austin, Texas.
The assignment includes national media duties for the Woodcliff Lake, N.J., carmaker and some dealer group chores.
All told, the account in play is worth about $200 million, according to sources.
BMW spent $135 million on ads during the first 11 months of 2008 and $155 million for all of ’07, per Nielsen Monitor-Plus.
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