Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA BMW of North America launched a virtual ad campaign Saturday on Fox Sports en Espanol.
The effort, from Hispanic agency Publicis Sanchez & Levitan, uses technology supplied through PVI, a leading virtual advertising and product-placement service in New York. The effort integrates the BMW logo, via PVI, within live telecasts of Brazilian and Argentine soccer matches through year’s end.
“It’s a graphic you can see onscreen during half time and other game stoppages,” said Anna Eberhard, svp, director of client services at the Miami agency.
Billings
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in