Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BMW regional shop Publicis Mid-America is adding another national campaign for the car maker to its list of credentials.
This week, the Dallas-based agency is rolling out three new TV spots for BMW that tout safety.
In one spot, the slow-motion destruction of a test vehicle is accompanied by the sound of a beating heart, which stops and dramatically restarts as the shattered car comes to a standstill. In another, the same crash-test footage includes text touting “dual front air bags,” “head protection system” and, finally, “repeat buyer.”
The three ads, airing on national cable and spot TV, is the evolution of a 1997 print campaign promoting BMW’s Best Pick award from the Insurance Institute of Highway Safety.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in