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Fallon Minneapolis returns BMW of North America advertising to its black-and-white, techno roots in new spots that break this week for the Z3 roadster and sedans.
The campaign departs from a more emotional strategy adopted earlier this year to introduce the carmaker’s X5 SUV and convertibles. Those near-silent spots intercut shots of the cars with people in natural settings. Both campaigns used the line, “It’s not a feeling you can get every day. Or is it?”
The new work is intended as a bridge between that strategy and a new effort coming next spring, said Fallon associate creative director Bruce Bildsten.
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