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NEW YORK Two executives from BMW and Anheuser-Busch, two clients known for their integrated marketing efforts, will speak at the Association of Independent Commercial Producers’ brand integration honors on June 9, the AICP said.
James McDowell, vp, marketing for BMW of North America in Westwood, N.J., and James Schumacker, vp, creative development and innovation at Anheuser-Busch in St. Louis, will discuss their brand integration efforts. BMW is known for its Internet short films, including The Hire and The Hostage, which feature the automaker’s cars.
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