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Blue Shield of California has put an indefinite hold on its search for a new agency to handle its brand advertising account, the client confirmed.
The San Francisco-based health-insurance provider initiated its search in December and was scheduled to make a decision early this month. But sources said the company was re-evaluating how it wants to handle its brand advertising efforts in the future.
Three finalists, all in San Francisco, were still pitching when the news came down: Foote, Cone & Belding; Hill, Holliday; and Messner Vetere Berger McNamee Schmet terer/Euro RSCG.
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