DALLAS Blue Clover has won the advertising account of Falcon International Bank, the agency said.
The San Antonio shop acquired the business following a review against five undisclosed competitors, according to agency president and CEO Jose Sena. There was no incumbent.
Blue Clover is charged with providing integrated off- and online communications services to the Laredo, Texas-based bank.
The shop has enlisted the services of local inHouse Consulting Group and Second Shift Marketing Solutions for public relations and strategic management services, respectively.
The first campaign will break next month, along with a newly designed Web site and collateral materials. Sena said radio and TV components would follow.
Falcon International Bank has four Laredo locations, a branch in San Antonio and an office in Monterrey, Mexico.
The agency said billings amount to $300,000.