Bloomberg L.P. may have conquered the financial world, but in the fashion world, it’s pretty much a nobody. It’s trying to change that, though. In February, its Bloomberg Markets, the monthly business magazine sent to its wealthy, mostly male subscribers of the Bloomberg terminal, launched Bloomberg Pursuits, a luxury lifestyle spinoff.
The issue sold 30 pages including Brioni and Zegna—in the dead of January, no less. That convinced Markets publisher Michael Dukmejian that he should double the frequency of Pursuits to four issues in 2013 (something he said is a near certainty) while making a big push into fashion advertising.
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