Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Blockbuster will launch in the coming month a pilot test of in-store kiosks that will allow consumers to download movies onto portable devices in two minutes.
Chairman and CEO James Keyes unveiled the trial Wednesday in his first annual shareholder meeting at the helm of the video rental giant. But he said the company is still in negotiations with studios about content deals for the kiosk trial.
As a result, Blockbuster will likely have limited movies on offer in the trial, but “we’d love to have everybody” on board for this, Keyes told reporters after the meeting.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in